Insights on Building an Outbound SDR Team

In a recent Predictable Revenue Podcast, Co-CEO Aaron Ross shared some interesting insights on the concept and importance of building an Outbound SDR team.

Five critical points were:

  1. It will, on average, take 6-12 months to get “up and productively-running”
  2. It will require full-time SDR’s
  3. It will require prospecting tools such as Outreach or SalesLoft, and a CRM system
  4. It’s important to document everything in your CRM system to ensure that new business revenue is, in fact, a result of the SDR effort
  5. It will help change the focus of your organization toward taking a more proactive approach to growth (as opposed to focusing on inbound leads and renewals)

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